FLORENCE – Following an expansive renovation, which began in 2022, PCH Hotels & Resorts recently announced the official opening of the new Renaissance Shoals Resort & Spa in Florence.
The resort reveals updates to the exterior building, all guest rooms, public space, meeting space, restaurants, spa, fitness area, and an expanded pool deck area.
Jim Buckalew, Chairman & CEO, PCH Hotels & Resorts: “PCH Hotels & Resorts is delighted to continue partnering with Marriott International and the Retirement Systems of Alabama to re-imagine the Renaissance Shoals Resort & Spa.” “The fully renovated hotel, spa and conference center have been uniquely re-designed to further spotlight the distinctive attributes our award-winning hotel commands.” “Our newly refurbished resort has enhanced its ability to attract the individual traveler, the group planner and family fun for all.”
The newly renovated and re-branded resort was thoughtfully curated to showcase the rich music heritage of the Muscle Shoals Area and fully immerse guests into the place Keith Richards called “rock ‘n’ roll heaven.” The Renaissance Hotels brand is all about celebrating the neighborhoods they exist within and connecting travelers to the destination. As such, Renaissance Shoals Resort & Spa has ingrained the very fabric of the Shoals past, present and future into its architecture and every design element.
Renaissance Shoals Hotel & Spa is the premiere destination in North Alabama with 86 King sleeping rooms, 104 Queen/Queen sleeping rooms which all feature a private balcony with a view of the Tennessee River and Wilson Dam. There are five Junior Suites, two Governor Suites and a newly expanded one-of-a-kind Presidential Suite. Keeping with the music theme throughout the hotel, all suites are named with the local music industry, past and present, represented.
In addition to the sleeping room renovation, over 34,000 square feet of meeting space is completely reimagined with state-of-the art technology, new furnishings and a clean new look. 360 Grille and Swampers Bar & Grille continue to provide extraordinary food and service each with a cool new vibe. The pool expansion provides new cabanas, an outdoor kitchen area and additional lounging for guests that can also be used as a space for outdoor events like weddings and receptions. Spa at the Shoals also received a facelift with new infrared saunas, modern equipment and a fresh new feel to relax and unwind!
Located in an area full of cultural experiences, guests have access to many of the community’s iconic and hidden gems. The Renaissance Navigator, the property’s host and local neighborhood expert, helps to unlock all the destination has to offer. From recording studios and sound stages to outdoor trails, water activities such as fishing and boating excursions, iconic landmarks and attractions, and local restaurants & bars, Renaissance Shoals Navigator will help guests discover the very best the destination has to offer.
Tony Davis, President, PCH Hotels & Resorts: “Our entire team at the Renaissance Shoals is excited to embark on the evolution of this award-winning hotel within the Marriott chain. Creating unforgettable experiences for each type of traveler at this new and exciting Renaissance Resort, coupled with our companies Heart & Soul culture creates the perfect recipe to attract and enhance each guest stay, confidently designated as the premier go to tourist, leisure and group meeting destination in the southeast.”
Renaissance Shoals Resort & Spa is now open for booking. Reservations and more information are available at www.RenShoals.com.
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