BETHESDA, Maryland – Marriott International has launched a design
upgrade for Fairfield by Marriott in China to give it more of a local feel and
create some growth momentum beyond the current 1,350 properties in 20 countries
and territories.
Upgrades for China include a new Chinese name that now
carries the “Marriott” master brand and a refreshed product design and guest
experience to enhances functionality and service.
The newly upgraded Fairfield by Marriott hotels pay tribute
to the brand’s heritage, bringing “The Beauty of Simplicity” to life through
natural design inspired by the Blue Ridge Mountains and the ease of manor
living. The design upgrade centers around three core spaces — The Fairfield
Living Room, The Fairfield Restaurant, and Guest Rooms — and addresses four
essential travel needs: working, sleeping, bathing, and service.
Manor-inspired public spaces
The upgraded public areas use natural wood tones and
textures brings a sense of warmth and ease, while the front desk’s background
wall— inspired by “a view through the window”—showcases the beauty of the Blue
Ridge Mountains.
Rendering of the Fairfield by Marriott guestrooms in China.
The Fairfield Living Room offers multi-functional
spaces and retail experiences. The open table offers an efficient space
for work and informal conversations. Private meeting rooms are
designed to flexibly accommodate social interactions, focused discussions, and
small-scale meetings. The Fairfield Market provides a retail
experience that offers anytime access to business must-haves, local snacks, and
essential supplies.
Additionally, the public area design facilitates the
integration and seamless transition between different functional zones. The
Fairfield Restaurant features a built-in open kitchen layout, separating
the food preparation and dining areas to enhance flow and organization. During
peak dining hours, it can be expanded to connect with The Living Room.
Guestroom balance
Highlighting newly upgraded guestrooms are natural-textured
walls, a wood-paneled TV backdrop inspired by a fireplace, and abstract artwork
outlining the Blue Ridge Mountains. Flexible furniture pieces, such as fabric
sofas, are designed for guest convenience and to accommodate the needs of
various properties, streamlining the development process.
Guest bathrooms feature a layout that combines glass
partitions with solid walls to enhance privacy. There is also an upgraded
shower system.
Fairfield amenity packages in China include honey.
Notably, the guestrooms incorporate a “Work with Ease”
concept that features an ergonomic chair and an eye-friendly desk lamp. Desks
can be equipped with optional electric height adjustment, extended screen and
wireless charging.
Fairfield tradition
Guests are welcomed with an arrival experience inspired by
the flora of the Blue Ridge Mountains, marked by signature Blue Ridge aroma tags.
The welcome basket features selected local treats, including honey products and
regional snacks.
“This upgrade embraces a philosophy rooted in simplicity and
a connection to nature, strengthening the brand’s ties to Marriott’s heritage
while thoughtfully catering to guests’ expectations for work-life balance
during their fast-paced journeys,” said Betty Tian, managing vice president,
Customer, Greater China for Marriott International.
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