IKEA’S Newest Kids’ Line Feels like a Colorful Storybook Come to Life (Furry Chairs! Poufs with Teeth!)

IKEA’S Newest Kids’ Line Feels like a Colorful Storybook Come to Life (Furry Chairs! Poufs with Teeth!)

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Bright living room with a yellow storage box, colorful toys, a white sofa, and a green rug.

Credit: ©Inter IKEA Systems B.V.

As a mom of a 7-year-old, I know all about trying to find the perfect balance when creating big-kid spaces. My daughter is building her personality and shedding the little-kid stuff even though she still holds tight to all things unicorns, Roblox and, of course, K-Pop Demon Hunters. Her style is a quirky blend of cute and unexpected, and as her mom I lean into letting her express herself through decor. IKEA just dropped a new collection, GREJSIMOJS, that taps right into that middle phase, encouraging self-expression for growing kids who want their rooms to feel a little more like them.

Colorful children's bedroom featuring a yellow room divider, framed fruit art, plush toys, and a patterned rug.

Credit: ©Inter IKEA Systems B.V.

GREJSIMOJS includes over two dozen sleek product picks designed to integrate play with function throughout your kids’ rooms or playroom (though these whimsical yet polished pieces will feel right at home in some grown-up spaces, too). The collection centers saturated colors like bright yellow and deep green, and channels cheeky childhood creativity into the kind of signature minimalist furniture and accents that have made the Swedish home goods retailer so beloved.


Related: Apartment Therapy Gift Guide 2025


Colorful children's room featuring a green cactus-shaped coat rack, toys, and a bed with vibrant bedding.

Credit: ©Inter IKEA Systems B.V.

I love that this collection — filled with vibrant floor cushions and a pouf with paws and teeth — is playful and youthful, but also just mature enough to not feel like it’s filled with carryovers from the nursery. Best of all, this collection stays true to IKEA’s roots, with most of the offerings at wallet-friendly price points, mainly between $10 to $50.

As of February 1, you can shop GREJSIMOJS at all IKEA locations worldwide and online. I’m spotlighting a few of my favorite pieces from what’s sure to be an iconic line below. You’ll want to move fast before it sells out.

  1. GREJSIMOJS Cover for Children's Chair

    GREJSIMOJS Cover for Children’s Chair

    GREJSIMOJS Cover for Children’s Chair

    IKEA

    $20

    The beloved modern Mammut Kids Chair gets a refresh in GREJSIMOJS with a funky fuzzy cover ($20), available in blue or pink, to make pulling up a chair more comfortable.

    Buy Now

  2. GREJSIMOJS Children's Stool

    GREJSIMOJS Children’s Stool

    GREJSIMOJS Children’s Stool

    IKEA

    $40

    For another eye-catching seating pick — that doubles as a play character — the Children’s Stool ($40) comes complete with antlers and tail accents.

    Buy Now

  3. GREJSIMOJS Clothes Stand

    GREJSIMOJS Clothes Stand

    GREJSIMOJS Clothes Stand

    IKEA

    $65

    Little hands can help tidy spaces by putting hats and backpacks where they belong on a fun Cactus Clothes Stand ($65).

    Buy Now

  4. GREJSIMOJS Duvet Cover and Pillowcase, Twin

    GREJSIMOJS Duvet Cover and Pillowcase, Twin

    GREJSIMOJS Duvet Cover and Pillowcase, Twin

    IKEA

    $30

    Refresh bedding with the GREJSIMOJS duvet cover and pillowcases, which feature bright green and yellow hues that are perfect for any kiddo — plus, there’s a playful little face on the pillowcase ($30).

    Buy Now

  5. GREJSIMOJS 20-Piece Toy Building Blocks

    GREJSIMOJS 20-Piece Toy Building Blocks

    GREJSIMOJS 20-Piece Toy Building Blocks

    IKEA

    $20

    The new line also features a handful of toys designed to spark imagination without taking over the room, starting at $5. These five mix-and-match figurines allow for lots of building and creativity.

    Buy Now

This post originally appeared on Cubby. See it there: IKEA’S Newest Kids’ Line Feels like a Colorful Storybook Come to Life (Furry Chairs! Poufs with Teeth!)

Further Reading

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